
Seth Hoffman
Top Rated Squarespace Expert
Meet Seth Hoffman, the founder of Known Creative, who has spent over 17 years transforming the way businesses approach web design—making it accessible, strategic, and genuinely helpful to business owners across industries. Seth is a top-rated Squarespace expert.
As a StoryBrand Certified Guide and a Squarespace Expert recognized by Squarespace itself, Seth and his team have delivered fresh, conversion-focused sites for everyone from local nonprofits to nationwide brands. He has been featured by Squarespace as a speaker at their annual conference and frequently shares his insights on the Known Creative marketing insights blog. Seth’s mission is simple: to merge clarity, creativity, and strategy so that any business—no matter its size—can harness the power of a hard-working, beautifully designed website.
When he isn’t building websites, he is spending time with his wife and 4 growing sons in the Greater Boston Area.

Recent blogs by Squarespace Designer Seth Hoffman
Wondering how much it costs to build a website in 2025? Here’s what to expect - plus why the real question is about investing in business growth.
You launched your Squarespace site, filled it with your best work, and expected the inquiries to start rolling in. But instead? Crickets.
Five Squarespace tactics that make ai for search engine optimization work: real stories, schema, long-tails, entity signals, engagement.
Improve your Squarespace SEO fast with these 5 expert tips. Learn how to define keywords, optimize metadata, fix images, structure headings, and boost site content.
Creating a website can feel overwhelming, especially when faced with a range of pricing plans and features. Squarespace, known for its sleek templates and user-friendly platform, remains a popular choice in 2025. But what is the real price for Squarespace? In this guide, we’ll break down Squarespace’s pricing, compare plans, and help you determine the right fit for your needs.
Choosing between WordPress vs Squarespace for your business website in 2025? In this post, we break down the key differences—cost, maintenance, SEO, design flexibility, and more—based on years of hands-on experience with both platforms. If you're a small business owner looking for the right balance of power and simplicity, this is for you.
Optimizing images for your Squarespace website is crucial for both user experience and SEO. Large, unoptimized images can slow down your site’s loading speed, frustrating visitors and negatively impacting your Google ranking. Fortunately, with a few simple steps, you can ensure your images are high-quality while keeping your website fast and efficient. Compressing your images can save space on your website!
Discover the 7 best Squarespace font pairings for 2025! From modern and bold to classic and elegant, these font combinations are perfect for creating standout, professional websites. Whether you're building a site for a creative agency, e-commerce store, or lifestyle blog, find the ideal font pairing to enhance readability and style. Perfect for Squarespace designers looking to elevate their typography game!
One thing that can really impact load times is videos, so let's dive into how they affect your Squarespace site and what you can do about it.
If you’ve been asking yourself, “Should I hire a web designer?” you’re not alone. Many business owners wonder if they should take on the challenge of building or maintaining their Squarespace website or leave it to a professional. The answer depends on your needs, budget, and time—but hiring a web designer can be a game-changer for your business.
Having a strong online presence is crucial for the success of small businesses. Search Engine Optimization (SEO) is the key to improving your visibility on search engines like Google and attracting more potential customers to your website. In this comprehensive guide, we'll explore essential SEO tips tailored specifically for small businesses, helping you navigate the complex world of online marketing and achieve lasting success.
When talking about our business or organization it is essential that we contextualize what we say in a way that will make sense to the person to whom we are speaking.