Seth Hoffman

Top Rated Squarespace Expert

Meet Seth Hoffman, the founder of Known Creative, who has spent over 17 years transforming the way businesses approach web design—making it accessible, strategic, and genuinely helpful to business owners across industries. Seth is a top-rated Squarespace expert.

As a StoryBrand Certified Guide and a Squarespace Expert recognized by Squarespace itself, Seth and his team have delivered fresh, conversion-focused sites for everyone from local nonprofits to nationwide brands. He has been featured by Squarespace as a speaker at their annual conference and frequently shares his insights on the Known Creative marketing insights blog. Seth’s mission is simple: to merge clarity, creativity, and strategy so that any business—no matter its size—can harness the power of a hard-working, beautifully designed website.

When he isn’t building websites, he is spending time with his wife and 4 growing sons in the Greater Boston Area.

Recent blogs by Squarespace Designer Seth Hoffman

Featured

5 Quick Ways to Improve Your Squarespace SEO in 2025

Improve your Squarespace SEO fast with these 5 expert tips. Learn how to define keywords, optimize metadata, fix images, structure headings, and boost site content.

What You Need to Know About Squarespace Pricing in 2025

Creating a website can feel overwhelming, especially when faced with a range of pricing plans and features. Squarespace, known for its sleek templates and user-friendly platform, remains a popular choice in 2025. But what is the real price for Squarespace? In this guide, we’ll break down Squarespace’s pricing, compare plans, and help you determine the right fit for your needs.

WordPress vs. Squarespace in 2025: Which Platform Is Right for Your Business?

Choosing between WordPress vs Squarespace for your business website in 2025? In this post, we break down the key differences—cost, maintenance, SEO, design flexibility, and more—based on years of hands-on experience with both platforms. If you're a small business owner looking for the right balance of power and simplicity, this is for you.

How to Optimize Images for Squarespace: A Step-by-Step Guide for 2025

Optimizing images for your Squarespace website is crucial for both user experience and SEO. Large, unoptimized images can slow down your site’s loading speed, frustrating visitors and negatively impacting your Google ranking. Fortunately, with a few simple steps, you can ensure your images are high-quality while keeping your website fast and efficient. Compressing your images can save space on your website!

7 Best Squarespace Font Pairings for 2025

Discover the 7 best Squarespace font pairings for 2025! From modern and bold to classic and elegant, these font combinations are perfect for creating standout, professional websites. Whether you're building a site for a creative agency, e-commerce store, or lifestyle blog, find the ideal font pairing to enhance readability and style. Perfect for Squarespace designers looking to elevate their typography game!

Does Embedding Videos Affect Website Speed?

One thing that can really impact load times is videos, so let's dive into how they affect your Squarespace site and what you can do about it.

Should I Hire a Web Designer for My Squarespace Website?

If you’ve been asking yourself, “Should I hire a web designer?” you’re not alone. Many business owners wonder if they should take on the challenge of building or maintaining their Squarespace website or leave it to a professional. The answer depends on your needs, budget, and time—but hiring a web designer can be a game-changer for your business.

Maximizing Your Online Presence

Having a strong online presence is crucial for the success of small businesses. Search Engine Optimization (SEO) is the key to improving your visibility on search engines like Google and attracting more potential customers to your website. In this comprehensive guide, we'll explore essential SEO tips tailored specifically for small businesses, helping you navigate the complex world of online marketing and achieve lasting success.

How to Write the Perfect One-Liner for Your Business in 2025

When talking about our business or organization it is essential that we contextualize what we say in a way that will make sense to the person to whom we are speaking.

The Ultimate Guide to Crafting a Professional Website for Your Trade Business

Having a professional website is essential for trade businesses looking to thrive in a competitive market. Your website serves as the digital storefront for your business, often forming the first impression potential customers have of your brand. In this ultimate guide, we'll walk you through the step-by-step process of building a professional website that effectively showcases your trade business and attracts valuable leads.

How to Use Squarespace Analytics

So, you’ve launched your site – now what? If Squarespace Analytics looks overwhelming, you’re not alone. Don’t worry, we’ve been there too and will help you start with confidence!

From HTML to Squarespace: A Beginner's Guide to Building a Website

If you're a business owner looking to build a website, you might feel overwhelmed learning about HTML, CSS and everything else. These coding languages provide the structure, content, and visual design of your website. However, coding a website from scratch can be time-consuming and daunting. In this article, I'll break down the differences between HTML and CSS and explore how Squarespace simplifies the website-building process.