Seth Hoffman

Top Rated Squarespace Expert

Meet Seth Hoffman, the founder of Known Creative, who has spent over 17 years transforming the way businesses approach web design—making it accessible, strategic, and genuinely helpful to business owners across industries. Seth is a top-rated Squarespace expert.

As a StoryBrand Certified Guide and a Squarespace Expert recognized by Squarespace itself, Seth and his team have delivered fresh, conversion-focused sites for everyone from local nonprofits to nationwide brands. He has been featured by Squarespace as a speaker at their annual conference and frequently shares his insights on the Known Creative marketing insights blog. Seth’s mission is simple: to merge clarity, creativity, and strategy so that any business—no matter its size—can harness the power of a hard-working, beautifully designed website.

When he isn’t building websites, he is spending time with his wife and 4 growing sons in the Greater Boston Area.

Recent blogs by Squarespace Designer Seth Hoffman

Featured

How Ongoing Squarespace SEO Helped Riverwalk Grow Traffic 123%

Over 18 months, Known Creative helped Riverwalk Coaching and Hypnosis improve its search visibility, modernize its Squarespace site, generate regular inquiries, launch ecommerce, and build a growing social audience.

How to Set Up Shipping on Squarespace: Rates, Weights, Shippo, Printful, and More.

A practical guide to Squarespace shipping in 2026, including flat rates, weight-based rates, Shippo, product weights, package dimensions, Printful, fulfillment, labels, tracking, testing, and common mistakes.

Business Spotlight: Stories Behind Great Businesses

Discover the stories behind businesses we're proud to partner with and how thoughtful web design, SEO, and digital marketing helps them grow.

What Is a Lead Magnet? Examples, Ideas, and a Simple Creation Process

What is a lead magnet? Learn how lead magnets work, see real examples, and discover how they help businesses generate leads and grow email lists.

What You Need to Know About Squarespace Pricing in 2026 (Updated!)

Creating a website can feel overwhelming, especially when faced with a range of pricing plans and features. Squarespace, known for its sleek templates and user-friendly platform, remains a popular choice in 2026. But what is the real price for Squarespace? In this guide, we’ll break down Squarespace’s pricing, compare plans, and help you determine the right fit for your needs.

Questions for Website Design: What to Ask Before You Hire a Designer in 2026

Learn the most important questions for website design to ask before hiring a designer, so you can avoid costly mistakes and build a site that supports growth.

The Truth About How Much It Costs to Build a Website in 2025

Wondering how much it costs to build a website in 2025? Here’s what to expect - plus why the real question is about investing in business growth.

5 Reasons Your Squarespace Website Isn’t Getting You Clients

You launched your Squarespace site, filled it with your best work, and expected the inquiries to start rolling in. But instead? Crickets.

How to Thrive With AI in Search Engine Optimization

Five Squarespace tactics that make ai for search engine optimization work: real stories, schema, long-tails, entity signals, engagement.

5 Quick Ways to Improve Your Squarespace SEO in 2025

Improve your Squarespace SEO fast with these 5 expert tips. Learn how to define keywords, optimize metadata, fix images, structure headings, and boost site content.

WordPress vs. Squarespace in 2025: Which Platform Is Right for Your Business?

Choosing between WordPress vs Squarespace for your business website in 2025? In this post, we break down the key differences—cost, maintenance, SEO, design flexibility, and more—based on years of hands-on experience with both platforms. If you're a small business owner looking for the right balance of power and simplicity, this is for you.

How to Optimize Images for Squarespace: A Step-by-Step Guide for 2025

Optimizing images for your Squarespace website is crucial for both user experience and SEO. Large, unoptimized images can slow down your site’s loading speed, frustrating visitors and negatively impacting your Google ranking. Fortunately, with a few simple steps, you can ensure your images are high-quality while keeping your website fast and efficient. Compressing your images can save space on your website!