5 Reasons Your Squarespace Website Isn’t Getting You Clients

You launched your Squarespace site, filled it with your best work, and expected the inquiries to start rolling in. But instead? Crickets. If you're wondering why your Squarespace website isn't getting you clients, you're not alone. It is not just you.

The truth is, even beautifully designed websites can fall flat if key pieces are missing. Let’s look at the most common reasons your Squarespace site might not be converting visitors into paying clients and how to fix them.

1. Your Messaging Isn’t Clear

A gorgeous site will not save confusing copy. Visitors need to immediately understand who you serve, what you do, and why you’re the right choice. If they’re left guessing or have to scroll too long to get it, they will bounce. Make sure your headline clearly states your value, and your homepage guides users toward the next step.

2. There’s No Clear Call to Action

Think of your website like a guided tour. Without signs pointing where to go, people wander and leave. Whether it is “Book a call,” “View portfolio,” or “Start your project,” your CTAs should be bold, visible, and repeated strategically throughout your site. One vague “Contact Me” link in the footer will not cut it.

3. It’s Not Optimized for Mobile

Over 60% of website traffic now comes from phones. Squarespace sites are responsive by default, but they still need tweaks to look their best on smaller screens. Are buttons too small? Is text readable without zooming? Is the mobile menu user-friendly? Run a quick mobile test to ensure your site is converting on every device.

4. Your Site Loads Too Slowly

Slow load times mean lost leads. Large image files, unnecessary plugins, or uncompressed video can drag down your speed, especially on mobile. Tools like Google PageSpeed Insights or GTmetrix can show you what is slowing your Squarespace site down, and a few quick fixes can make a big difference in user experience.

5. You’re Missing SEO Essentials

If no one finds your site, no one can hire you. Squarespace has solid SEO foundations, but you still need to use them. That means setting page titles, writing alt text for images, using clear URLs, and targeting relevant keywords your audience is actually searching for. Even basic optimization can boost visibility and traffic.

Ready to turn your Squarespace site into a client-converting machine? Book a discovery call and let’s make it work for you.