How to Thrive With AI in Search Engine Optimization

4 Fresh Tips for Squarespace SEO

It’s official: AI in search engine optimization the new playing field, not just a buzzword. While some marketers are panicking about vanishing clicks and mysterious AI overviews, I’m seeing a different story unfold for small businesses on Squarespace: more opportunity for the brands that stay sharp, human, and helpful. Below are four real-world ways to future-proof your Squarespace SEO without turning into a full-time data scientist.

1. Lead With Real-Life Cred: Google’s Loving “E-E-A-T” Stories

Large-language models can rewrite Wikipedia in their sleep, but they can’t duplicate your client wins, behind-the-scenes photos, or that wild lesson you learned at 2 a.m. on launch night. Sprinkle short case studies, first-hand screenshots, and author bios onto key pages. Those personal signals of Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) help Google (and its AI companions)decide you’re the one worth quoting.

2. Turn Your Site Into a Structured Snack for Robots & Readers

Think of schema markup, FAQ blocks, and jump-link tables of contents as the nutritional labels AI needs to “see” your content. On Squarespace, drop a Code block or SEO Space snippet to add Article or FAQ schema. Bonus: visitors love skimmable headings and expandable FAQs too, so you’re feeding humans and machines in one move.

3. Mine the Long-Tail Gold Nobody’s Answering Yet

Generative search is gobbling up broad queries like “how to start therapy.” But those ultra-specific questions (ie: “does EMDR help nightmare disorder?”)still need deeper answers. Use a free tool like Ubersuggest to find the quirky, low-competition phrases your ideal clients Google at midnight. Write 400-word micro-posts or FAQ blurbs on Squarespace; link them back to your cornerstone service page; watch the trickle of perfect-fit traffic grow.

4. Design for Engagement - Dwell Time Still Talks

If AI overviews steal that first click, Google doubles down on how visitors behave after they land. So: break long text with pull quotes, add Loom explainers, embed a quick poll, and use Squarespace Summary blocks to tempt readers deeper. Happy scrollers send a signal that your page satisfied the query—something algorithms track closely.

Ready to Put This Into Action?

Squarespace makes the tech part simpler, but strategy still wins the day. If you’d like expert eyes on your site—or a one-day SEO jumpstart tailored to Squarespace—check out our packages here.